AIR IN THE NEWS
A Cable network show on
intervention heightens interest, demand for services
Alcoholism & Drug Abuse Weekly
A Manisses
Communications Group publication
Reprinted by permission from Volume 17 Number 12
March 21, 2005 • ISSN 1042-1394
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A cable television series that
follows people living with addiction and documents the intervention
efforts that their families and friends take in order to help
them recover premiered on the Arts & Entertainment (A&E)
Network this month.
Intervention, an unscripted documentary
which has aired three episodes since its debut March 6, has
garnered high praise for its realistic depiction of persons
struggling with addiction by a leading intervention provider.
The 13-episode series features
real people with addictions ranging from substance abuse to
compulsive gamblers to shopaholics. The show includes a team
of three professional interventionists, who are addiction
specialists, each of whom works with the show’s participants
depending on the nature of their addictions. The A&E website
indicates that “Intervention” works with treatment
and recovery centers throughout the country. A licensed therapist
recommends appropriate treatment for the show’s participants.
According to A&E, Intervention
raises awareness about the alternatives and treatment options
available to those who suffer from addictions, and gives hope
to families who have nowhere left to turn. Intervention airs
on Sunday nights on A& E at 10 p.m. (EST/PST) and 9 p.m.
CST.
Before appearing on Intervention,
potential participants undergo clinical evaluations in order
to determine the appropriate treatment for their addictions.
“They go through an extensive screening process,”
Nancy Dubuc, senior vice president of nonfiction and alternative
programming for the A&E Network, told ADAW. “We
take that very seriously from a clinical standpoint.”
A&E piloted the show last summer,
at which time “it became astoundingly clear that the
show was feasible,” said Dubuc. The pilot, which featured
a gambler and a TV actress unable to control excessive shopping,
became the second show in the series, which aired March 13,
said Dubuc. “It touched a real nerve in a very real
way which is very important to us.”
Although the show’s participants
know they are taking part in a documentary about their addiction,
they are unaware that a family intervention is planned, said
Dubuc. Only the first name of each participant is used in
the show. Each airing of the show ends with the friends, family
and a professional interventionist urging the individual to
get treatment. If the individual chooses treatment, he or
she enters into a recommended treatment facility. Each show
concludes with an update of that individual’s treatment
efforts.
Of the interventions, Dubuc said:
“They are there as professionals. This is their passion.
I applaud their ability and desire.”
Meanwhile, the reaction from participants
and non-participants has been positive. Dubuc said one viewer
showed up on the doorstep of the Oasis Treatment Center in
Anaheim, Calif., one of the recovery centers and treatment
programs mentioned in the show. The viewer said she was inspired
to seek treatment after viewing the story of one of the show’s
participants.
Series depiction
The series premier profiles a 27- year-old woman from Texas
who uses heroin and crack. A collegedrop out, she lives at
home with her mother and her severely ill father. She gets
high everyday and steals morphine from her dying father.
Another individual profiled is
a 38-year-old executive who uses cocaine. In the year-and-a
half that he started using cocaine heavily, he quit his job,
sold his Lexus, his retirement plan and condominium to sustain
his habit.
Another episode profiled a gambler
and a former actress on the TV show, “ER,” who
suffers from agoraphobia and is unable to control excessive
shopping. Future episodes will feature individuals addicted
to prescription pills, alcohol, and video games, as well as
suffer from bulimia and other selfdestructive behaviors said
Dubuc. “It’s really a very broad spectrum.”
Realistic portrayals
A leading interventionist company official said the show’s
depiction of intervention for drug-addicted individuals is
realistic. “It’s absolutely realistic,”
Bob Poznanovich, president and chief executive of Addiction
Intervention Resources, a St. Paul, Minn.-based national consulting
company that helps families and organizations that are struggling
as a result of addictions in their homes and offices. The
company specializes in alcoholism, drug 2 It is illegal under
federal copyright law to reproduce this publication or any
portion of it without the publisher’s permission addictions,
sex addictions, gambling, eating disorders and other compulsive
self-destructive behaviors.
“Intervention is
the shortest part of the show, but realistic as well. In all
cases, the families were part of the intervention,”
Poznanovich told ADAW. A&E did a good job of portraying
intervention, showing “how willing people are to get
help when help is presented to them,” said Poznanovich.
One episode offered a very realistic
portrayal of an individual addicted to gambling who left treatment
after three weeks despite recommendations from the treatment
staff to stay longer, said Poznanovich. Another show depicted
how one individual benefited from treatment but ran out of
insurance benefits, said Poznanovich. The show also accurately
portrayed how people “get stuck in the system and do
not have enough insurance,” said Poznanovich, who added
that the clinicians were also portrayed correctly.
The busiest days the Addiction
Intervention Resources call center has experienced so far
this year were the two Mondays following the Sunday night
airings of Intervention, said Poznanovich. “The show
does a proper depiction of what intervention is and lets people
know this is a viable solution, said Poznanovich. “People
can get help early and not wait to hit rock bottom.”
Poznanovich said the producers
of the show had asked his company to participate in Intervention.
He declined the offer, indicating at the time that he didn’t
know much about the show and was concerned about whether the
producers would accurately portray intervention efforts.
Poznanovich cited a scene from
the HBO series, The Sopranos, involving intervention efforts
with the character Christopher, a heroin abuser, portrayed
by Michael Imperioli. The episode involving Christopher’s
concerned friends and colleagues resulted in a brawl.
“It was a terrible example
of an intervention,” said Poznanovich. “It scared
people away from the process — our phones stopped ringing
for days after the show aired.” Poznanovich added that
“it played into everybody’s fear about what intervention
was.”
He said although his company declined
to participate in Intervention, he provided the A&E show
with web-based content about intervention. “We were
cautiously optimistic the show would be helpful, not hurtful,”
said Pozanovich.
Visit www.aetv.com for more information
about Intervention, and visit www.intervene.com for information
about Addiction Intervention Resources. • Manisses Communications
Group, Inc.
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